Imagine, that seven years ago you opened a store selling wireless speakers and headphones. Most users simply do not know that you can listen to music without using wires. There is simply no generated demand for such a product.

That is why it will not be possible to get traffic from SEO or contextual advertising for search queries at the initial stage. And it is precisely for such an area that targeted advertising on social networks is ideal.

Advertising, in this case, takes the form of ad units in the news feed, in Instagram stories, and, even, in Facebook Messenger. Often, advertising is indistinguishable from a regular post with a picture or video, by clicking on which the user is taken to your site, page, or message.

When promoting on social networks, special attention should be paid to the design of advertising posts or videos that can convey the novelty or uniqueness of your products.

Pros of SMM:

• Usually, CPC (cost-per-conversion) is cheaper than PPC (pay-per-click) advertising.
• Suitable for both goods with formed and unformed demand.
• The retargeting feature will allow visitors who have been on your site to remind themselves by showing the product or service they were interested in.
• Very large reach audience. This type of advertising works well for brand awareness.
• Lots of tools and the ability to fine-tune the interests of users and even the radius of their location.
• In addition to targeted advertising, you can work with popular bloggers and opinion leaders.
• It works great in conjunction with SEO promotion or contextual advertising, increasing the number of touches with the client.

Cons of SMM:

• It does not always give an instant result, since ads can be shown to users who are not currently looking for a product or service.
• Not suitable for all business topics.
• More thorough moderation of advertisements for content that violates Facebook policies.
• It needs to attract additional resources to create videos, photos, and texts.
• Constant monitoring of comments and messages is required.
• When maintaining pages requires systematic posting.

Email Marketing

The first place to start implementing email marketing is with your subscriber base. If you don’t have it, start creating it now.

This can be your customers who left their emails in your CRM system or on a form on your website, or blog, or the ability to sign up for discount notifications in your online store when registering.

Pros of Email Marketing:

• Very cheap cost to send an email.
• A quick way to notify a large number of customers about promotions and news.
• Newsletter subscribers are a very loyal audience.
• Great for commercial and informational projects.
• The possibility of deep analytics of the opening of letters, their delivery, and clicks.
• Almost every internet user has an email address.
• Easy setup and integration with email marketing services.
• It can increase the number of repeat sales, which increases the ROI on user acquisition.

Cons of Email Marketing:

• The costs of content, design, and layout of letters.
• Emails may not end up in the inbox, but end up in promotions or spam.
• Time spent collecting and segmenting subscribers. Without an established base, you simply will not have anyone to send letters to.
• Negative response when mailing to purchased databases.

The main advantage of Email Marketing is the ability to send automated threads or trigger messages.

For example, you want to conduct a paid training in a month. On the landing page, you can create a lead form, when filling out which, during the week, the subscriber will receive five letters with tips that will help in deciding to sign up for your training. Or you can create email notifications about products that the customer added to the cart and didn’t buy.

Picture Credit: Pexels

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More and more often you can come across the statement that the website is responsive. If you did not know this term before, the question that arose in your mind was: what is a responsive website? The answer to this question will be extremely … simple!

Responsive website, it is simply a page whose appearance is adapted to the size of the display of the device on which it is displayed!

So what does it mean in practice? Huge convenience in using this site and reduced bounce rate by users! Think about how many times you have abandoned the use of the website, just because using it on your phone or tablet was the biggest tussle? Tables that can not be seen in full, endless zooming in and out of the content … It all kills the pleasure of using the internet on mobile devices.

Does the site have to be responsIve 

Responsive websites have a much lower bounce rate for users, due to the greater comfort in using such sites. One should also remember about the constantly growing number of Internet users using mobile devices. Currently, most of the traffic on websites comes from smartphones, tablets, etc. So, taking this into account, it can be concluded that the page does not have to be responsive only in theory. To maximize the convenience of using your website – make sure that the site complies with the RWD.

Additional benefits of responsiveness

Responsive websites bring with them a few additional advantages, which may prove to be another proof that RWD is now a must. Here are the biggest advantages:

• higher position in search engines – on April 21, 2015, Google introduced an algorithm that checks the website’s compliance with RWD, the effect is simple responsive websites are promoted by the search engine, so it is a factor favoring positioning
• shorter loading time responsive websites are also often well optimized for charging – versions for smartphones usually use graphics files of lower resolution, thanks to which the website is displayed to the user much faster
• more users – the fact that the site is comfortable to use on any device will certainly increase the number of users. Websites incompatible with RWD have even over 60% bounce rate on mobile devices (i.e. more than 60% of users opt out of reading the page immediately after entry)

Picture Credit: kreatikar

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Web design, or what is web design?
Web design is a series of activities consisting in the layout, design and implementation of websites. Therefore, it is a comprehensive activity that allows you to create a complete website and its “launch” on the web. In his work, the web designer must consider first of all such issues as: navigation on the website, its interactivity, practicality and what information will be on the site. All elements of the page should interact with each other and be interesting for the recipient.

Why is web design important?
You have certainly heard that the appearance and design of websites is very important and it is worth taking care of it. But can you answer the question why? In a study entitled Trust and Mistrust of Online Health Sites, users were asked what elements of the site and content affected their trust in the health site. When they talked about why some page seemed unbelievable, 94% of the responses referred to web design elements. Although the study concerned health websites, the results can be transferred to other industries. Users in the case of not trusting web sites among the elements influencing such an opinion most often mentioned:

• heavy templates
• pop-up ads
• too small, invisible font
• boring design, no color
• slow intros, long page loading time.

When asked why they trusted individual websites, users indicated 83% of the reason for the content on the site. This simple example shows that web design is extremely important and if poorly done, it can cause low traffic to your site.

Website design – think it over!
Even if you entrust the design of your website to specialists, you can not forget about what you want the site to be. Completely different approaches and design will require e-commerce websites, extensive company websites and information pages. If your site is to work efficiently, defining the purpose of its operation is crucial. It is worth asking yourself what your main business is and think about the whole web design.

Web design and SEO – what connects them?
Both the SEO specialist and the web designer have a common goal: work on the visibility of the site. The web designer makes sure that the page he creates is useful, meets the needs of users, is attractive, attracts attention. The SEO specialist is asking for the same in his job. He makes sure that the page is visible in the search engine, however, the basis of his work is an algorithm, which, unlike the website, can not be seen with the naked eye.

They both have to deal with Google’s robots. It would seem that the best friend should be an SEO specialist with them. Right, but not only. The SEO specialist makes sure that the website information collected by the robots is correct and in accordance with Google’s guidelines. As you know, however, not only technical elements are important in the positioning of pages. This is where the work of web designers and web design begins. When creating a website, they must remember that quality is also of great importance to Google.

The structure of the site is another element of a shared SEO mission and web design. Just as users scan content on the site to find the information they are interested in, robots scan the content of the page to understand it. Google’s robots, like impatient users, “read” only the text marked with the attributes <title>,<h1>, <h2> . Typography and the hierarchy of headers are also important for web designer.

The user experience can also be added to the already mentioned elements. An example of this is the navigation of the page. It’s just as important to users as Google’s robots. If it is incorrect or the internal linking scheme is incorrect, the crawlers will not crawl some sub-pages or Google will impose a penalty for the poor link structure.

One of the ongoing trends in the design of web pages is minimalism, which also has a significant impact on the positioning of websites. In this case, less is more. Minimalism here means the least possible and at the same time the best optimized elements, thanks to which the website will load faster, which is important for SEO as well as for the end user.

After all, one of the most important common issues of web design and SEO is the bounce rate. If the site is exaggerated, non-intuitive and has poor navigation, we can be sure that the bounce rate will be high. This in turn is a signal for the robots that the page is not useful, so its position will also be lower.

If you take care of the above-mentioned elements while designing the site, your site will satisfy both users and the search engine. Regardless of whether at work you think like a web designer – about the recipient as a human, or like an SEO specialist – about the algorithm, you have to remember that every detail matters.

Picture Credit: CyberRabbit

The post SEO & Website Design: Everything You Need To Know appeared first on SEO TECH GUEST BLOG.

WordPress has revolutionized web design, in fact it is still doing so. Many business owners are still paying out huge sums for websites to be built not realizing how much better value a WordPress site is, and that includes costs of changes and upgrades.

In the past websites were all coded manually every time a change was needed, this means that you had no choice but to use a web design expert for everything, as a result most sites were rarely changed and rarely had new content. The importance of regular fresh content grew as Google gave more importance to it in its search engine algorithms and at this point web designers started including CMS (content management systems) into websites: these meant that almost anyone who had used a word processor and internet explorer could edit a webpage and add new content. These early very basic CMS systems though were quite expensive, often they would be custom built and even when they became cheaply available on a license the price from a web design company for a CMS system remained remarkably high. This high price stayed right up until they became open source, it became increasingly difficult for web designers to charge for something that was free but they still charged a reasonable amount to integrate a CMS system into a website. At about the same time that CMS started becoming popular SEO also became increasingly understood by business owners and marketing departments as something they should be doing: those that didn’t know would be convinced of it by a web design salesperson anyway. Those web designers who truly understood SEO and understood how to build a well optimized site, of which a CMS was often an important part, therefore kept on bringing in large amounts of income for what are by current standards very simple websites.

What WordPress has done though, and is still doing, is taking the bottom out of the market for either SEO or CMS focused websites. For most small businesses all they need is a website to give them a web presence and to make sure they appear above competitors for key but niche keywords in Google and other search engines’ results. WordPress gives small businesses, and actually a lot of quite large businesses, far more features than they really need, not that the control panel has to be cluttered. A basic WordPress website with a CMS and pages that are entirely visible to search engine robots can be set up in an afternoon by someone. The value a web designer can still offer when building a WordPress site is firstly graphic design skills. WordPress has plenty of free themes that look great but you do see the same ones again and again online: this also gives away that a site is a WordPress site that some businesses may want to avoid as they are still associated with amateur bloggers; a great looking site can be designed for WordPress though and look unique still. There are still some web designers building very expensive new breed websites at the cutting edge of what the web can do and these people make a lot per website; WordPress can do more and more though with more and more plugins that allow a E-commerce site, jobs board and various other niche site types to be setup and run through WordPress.

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