INTERNET STORES

1 Voice and visual search for online stores
If you want to gain a competitive advantage for your business, we recommend using Artificial Intelligence technologies to better understand the desires and interests of customers.

2 Learning Machine
Machine learning is the most promising approach for analyzing large data in 2018.

With this technology, your online store will be able to display products or services customized, analyzing the behavior and interests of the client on the Internet.

4 Apple Pay and Android Pay
Payment mechanisms are very accessible, convenient and transparent, so more and more users trust them. You can integrate the ability to pay with Apple and Android Pay in your business.

WEB

1 JavaScript + Angular 4
One of the most trendy languages ​​is JavaScript, which is convenient to develop, both desktop and mobile applications. The language is also popular thanks to the libraries – Node.JS, React.js and Angular. Google is developing Angular 4, which will undoubtedly become one of the trends of 2018.

2 Python
Python is also attracting the attention of an increasing number of developers – it is convenient to work on the project, as well as support it. This language is used by Google, Dropbox, Facebook, Youtube, and in 2018 and the average business it is worth paying attention to it.

MARKETING

1 Voice Search
Since the popularity of voice search is growing, Google will better rank the sites with such an opportunity, so the trend will be optimization for voice search queries.

2 UX mobile version
A special role in SEO plays out the adaptability of sites. And now we noticed a trend that if earlier in the adaptation everything went from desktop to mobile, now they make an ideal UX mobile and now they adapt it to the desktop. New approaches optimize work.

3 AMP
AMP for online stores is also well ranked by Google. Accelerated mobile pages are so popular, because they provide maximum comfort to mobile users and fast download. We believe that there can be a situation similar to the situation with adaptability – at first everyone sluggishly switched to adaptive sites, and then Google just made the adaptability a ranking factor and everyone immediately realized the value.

The share of purchases from the mobile is growing, that’s why AMP for online stores is definitely a topical and acute issue that will develop in 2018.

4 Crowd-marketing
In 2018, the importance of crowd marketing among promotion tools will increase. This is especially true for online stores, when you need to cover a large number of pages with secure links. Materials are more likely to “reprint” 4-5 publications and get 5 links for the price of one. Moreover, such a “referral” can bring direct income.

5 Video Content
The share of video content and interest to it grows among users, so Cisco predicts a significant increase in the role of such content in comparison with 67% in 2016.

MOBILE

1 Niches
Especially popular niches of mobile applications in 2018 will be HealthCare, Internet of things, online lending. Online stores, of course, will continue to develop and will not lose their demand. We advise you to pay attention to these areas, if you are thinking about creating a mobile application.

2 Security
In 2018, all developers are looking at the security of mobile services in a new way. For example, you can use blocking technology, which enhances platform protection with two-factor authentication.

3 Kotlin
Advanced companies already write applications for Android on Kotlin – it simplifies the syntax, it is simple and aimed specifically at mobile development. Very soon Artjoker plans to release an entire article about the benefits of this language.

Image credit: geralt

The post Technology Trends Affecting Business in 2018 and Beyond appeared first on SEO TECH GUEST BLOG.

The purpose of this article is to confirm or disprove the influence of Google+ service on the formation of search results, and these words will be explained by well-known and well-known mechanisms with examples. Many publishers have already published information about the benefits that are open to users of the social network Google+.

Based on data from the social system, Google has every opportunity to introduce new and very promising technologies. Strangely enough, but the information that some well-known world brands receive from the staff of Google recommendations and advice how to improve or change the promotion strategy is sounded.

To date, Google+ can not be fully referred to as a social network, but it provides users with all the necessary capabilities for communication and obtaining various information. At the same time, the impact of Google+ on SEO is quite tangible and confirmed. If you regularly use Google+ services, the company automatically receives information about your preferences and views.

This information is very relevant for advertisers who can flexibly adapt to the interests of users. In addition, the presence of buttons on the sites Google+ allows you to show them in blocks of paid advertising in higher places, which also plays an important role for the development of their own business. Now a few words about how the impact of Google+ on the promotion of the site as a whole.

Many brand and well-known companies seek to update their information in their personal Google+ account in any way, which positively affects their ranking in the SERP. Even with a minimal number of subscribers, such companies can count on high places for certain groups of requests. Marketers are sure that the constant addition of new and unique information to the page in Google+ will allow customers to achieve even greater opportunities.

Thus, the right interaction with the social network Google+ is a positive moment for the promotion of commercial and general resources.

Image credit: Google

The post Does Google Plus help in SEO ranking? appeared first on SEO TECH GUEST BLOG.

Internet marketing for the successful implementation of the strategy and the achievement of the goal set for a specific project uses various communication tools. For the correct selection of tools (combination of tools), Internet marketing requires a marketing analysis of the project, a clear statement of purpose and a systematic approach to the implementation of the strategy developed.

Internet Marketing Tools

1. Website
The main tool of Internet marketing is a website.
The creation of a website, its correct positioning on the Internet and reasonable use give the owner enormous opportunities and prospects:

strengthening the image and position of the company in the market;
implementation of operational marketing and sales activities;
fostering successful competition in the market;
creation of a favorable ground for further activities and development of the company.
Most Internet marketing tools have an intermediate or ultimate goal of attracting users to the company’s website.

2. Search engine marketing (website promotion)
Most Internet users start searching for a product of interest from a query in the search engine. Using such Internet marketing tools as search engine optimization and search advertising, the website gets the opportunity to be placed on high positions in search engine results.

Search Engine Optimization (SEO)
The goal of search engine optimization is to attract targeted users from search engines to a website, to organize site content in such a way that it is fully indexed and correctly displayed for each search query.

Search advertising
Text blocks that are placed in search engines and displayed in response to specific user requests are an effective means of attracting users to the website for high-frequency queries.

3. Internet advertising
Internet advertising is highly accurate coverage of the target audience, the ability to flexibly manage the budget and quickly monitor the effectiveness of the advertising campaign. There are two main types: banner and contextual advertising, each of which has its own advantages and specifics of use.

Banner advertising
Used to ensure rapid coverage of the target audience, strengthening the image and recognition of the advertised product.

Contextual advertising
“Intellectual” version of Internet advertising, used to attract the most interested in the product audience. It is shown on Internet resources in reference to their content.

4. Email marketing (direct marketing, direct marketing)
Email Marketing is a personalized e-mail newsletter. It makes it possible to disseminate information at a relatively low cost among a wide range of specific potential customers and monitor their reaction. (Not to be confused with spam – sending unwanted correspondence)

5. Marketing of social relations
Dynamically developing direction of Internet marketing, the methodology of which is to use relations between people to promote products.

Social networks, forums, chats, wiki
Discussion groups located on the servers of online services are the place of formation of communities of interest. They can function as a library, room for chatting (chat room) in real time and even as classified by subject directory of advertisements. Actively used as one of the elements of Internet marketing.

Blogging
Many companies use corporate blogs to publish corporate news, press releases, useful information for customers, and to organize intracorporate communication.

Sites of reviews, ratings
Sites publishing ratings and reviews of independent experts and consumers. Visitors to such sites are employees of representative offices of companies, distributors, retailers and ordinary users who visit the site in search of relevant information.

Online Conferences and Seminars
Represent the versions of the forums, limited to sending and receiving messages on a specific topic. On the Internet, thousands of conferences are held on a wide variety of topics: caring for indoor plants, eating healthy, exchanging views on an event, and so on.

Electronic bulletin boards
Specialized network services, whose activities are dedicated to a specific topic or group.

6. Viral Marketing
Viral marketing is Internet marketing, whose strategy is to develop a “virus” – an interesting advertising message for users, which they themselves convey to each other, perceiving not as advertising, but as entertainment. It differs in avalanche-like distribution of advertising material, which can be:

• provocative article;
• unusual site;
• video;
• cartoon;
• flash game;
• online service;
• hearing, scandal, etc.

7. Online Games
Online games with built-in advertising or branded elements are rapidly gaining popularity, providing numerous opportunities to attract potential customers.

8. Mobile marketing
Mobile devices with Internet access are becoming more widespread, providing Internet marketers with additional opportunities to attract a wide audience. Many websites are developed taking into account the capabilities of mobile devices.

9. Formation of public opinion (PR)
Internet marketing tool aimed at forming a positive image of the company by distributing textual information on third-party resources: distribution of press releases, work in the network press and news resources, custom articles, activity on thematic forums, hidden advertising in blogs, multi-pass loyalty programs and etc.

Each Internet marketing tool has its own peculiarities and specifics, which must be taken into account when choosing an effective tool for each particular project.

Image credit: geralt

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Article promotion of a site or promotion with articles

This article is about the promotion of websites, about how to promote articles, as well as where to get them.

Promotion of articles is the placement of eternal links to the promoted site in articles on other sites.

Why article promotion of sites?

We all know that search engines like relevant pages, with unique and useful content.

Promoting the site with articles, we have full control over the text of the page and its content.

Let’s see what the article promotion consists of:

1. Distribution of keywords

First, you need to select keywords, and then distribute them according to articles.

As usual, the words are distributed:

100 articles = 25 keywords out of them 50% unauthorized links and at least 3-4 different pages promoted

2. Terms of Reference for the copywriter

After we have distributed and figured out the key words, it is necessary to write articles. If there is time – you can do it yourself, or transfer work to the copywriter.

Often texts are written by copywriters, and for them it is necessary to compile a clear and precise technical task for writing texts.

Important points:

• the volume of the article is not less than 2500 symbols
• the uniqueness of the article is not less than 95%
• do not place links in the articles near (preferably 1000 characters 1 link, and about the same distance between them)
• interesting articles that she would answer his request, or at least be interesting)

These are the main features, which at least should be taken into account in the drafting of the technical task copywriter.

3. Addition of Articles to the Exchange of Articles

After the copywriter wrote the articles, you need to add them to the stock exchanges.

First, we need to add articles to the stock exchange:

Important points:

• write Title in each article
• neatly insert links

Articles can be added as one, which is best, because you can thoroughly check everything, or download massively.

4. Selection of sites

First of all, you need to look at thematic sites – sites similar in theme to the promoted site.

For this we use search and enter the necessary parameters. For each site, a separate situation, because it depends on the strategy of progress and the tasks assigned.

Link from good and quality sites is not enough, but in the case of promotion articles – it is better to place less, but better.

5. Article posting

After we found the site – we start posting articles.

Articles are best placed:

• gradually (for example, 1-5 per day)
• constantly (for example, 1-5 times a week)

After posting the articles it is important that they be indexed by the search engines.

The result of posting articles is:

– increase the level of trust of search engines to the site

– increase of positions in search engines

– increase in attendance on the site for promoted and not only words

Article promotion works fine if you use it well, and it’s also very important to diversify backlinks to the promoted site.

The main goal when promoting the site is the growth of positions and attendance, and for this it is worth doing everything in the long term, where links from articles on quality thematic resources will prove themselves to the fullest.

Image credit:  stux

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